A new YouGov survey conducted with 2,180 representative UK adults has found that 19% say they would be likely to look to move home or area with more green space in the next 2 years.
According to the research commissioned by Paymentshield, the top two reasons why people were likely to be looking to move home in the next two years were “to move to a property with more green space” (15%) and “to move to a location with more green surroundings” (12%). Moving to save money was the third most common choice with 11% of people stating their next house move would be a cost-cutting measure.
The research was conducted in April as part of National Conversation Week. Taking place from 7th – 11th June, it is a national campaign to encourage people not to be afraid to talk about money; to seek the right professional advice around every aspect of their financial wellbeing.
Paymentshield is spearheading this year’s National Conversation Week, to encourage more conversation and help everyone, including the businesses they work with, to improve their listening skills.
This year a range of organisations are involved alongside Paymentshield, including CPP Group, Defaqto, MCR Self Storage, Primus, Slater Heelis and Samaritans, the charity that is there to listen 24/7.
This year’s theme for National Conversation Week is focussing on how Covid-19 has transformed the nation’s relationship to the home and what this new mentality means for advisers and their businesses.
According to the market study, the top ten most common reasons why people would be likely to move home in the next two years are:
1. Move to a property with more green space – 15%
2. Move to a location with more green surroundings – 12%
3. Save money – 11%
4. Move to a smaller home – 9%
5. New location for work – 8%
6. Bigger home to accommodate a growing family – 8%
7. As a result of changing relationship status – 8%
8. Bigger home to accommodate home working – 7%
9. Move to a more sustainable building – 6%
10. Move in with family – 2%
James Watson, Sales Director at Paymentshield, explains: “With one in five people now looking for more green space in their next house move, this demonstrates a significant shift in the priorities of the nation. It is clear that the global pandemic has caused many people to revaluate what is most important to them with the home taking on much greater importance.
“This shift in the nation’s relationship with the home is a key focus of this year’s National Conversation Week. We are supporting this week to encourage advisers to reach out to their clients and initiate conversations about their current insurance needs.”