First-time buyers spent £27.3bn more in 2021

Posted on Monday, February 14, 2022

Britain's first-time buyers were out in force during 2021, with almost 400,000 entering the market and snapping up £86.1bn worth of property market value - a rise of £27.3bn in a single year.

Estate agent comparison site,, analysed Halifax data to reveal the total market value accounted for by those taking their first step onto the property ladder and found that

The data from Halifax shows that across Britain, some 397,232 first-time buyers entered the market in 2021, up from 295,390 in 2020. That’s over 100,000 more first-time buyers in a single year, with the South East seeing the largest increase at 24,416, followed by London (18,717) and the North West (8,698).

The average price paid for a first home also climbed from £199,251 in 2020 to £216,836 in 2021, a 9% increase, with Wales seeing the largest jump at 12%.

As a result, the total market value of Britain’s first-time buyers in 2021 sat at just over £86.1bn, up by a staggering £27.3bn versus 2022. London’s first-time buyers accounted for just shy of £25bn in market value last year, up by £9.9bn on the previous year. The South East also saw the market value accounted for by FTBs climb by more than £8bn, totalling £24bn in 2021.

In the South West, FTB market value totalled £7.6bn, with the North West (£6.5bn) and the West Midlands (£6.2bn) also home to some of the most valuable first-time buyer property markets.

While the North East was home to the lowest level of FTB market value, they still accounted for £2.3bn in homes sold, up £717m in a single year.

Colby Short, Founder and CEO of, commented: “Despite house prices climbing to record new heights during the pandemic, the number of first-time buyers entering the market has climbed significantly on an annual basis and the overall level of market value they account for is huge, to say the least.

"Of course, this greater demand has pushed the cost of buying even higher but it’s clear that the aspiration to own our own homes remains strong, even in today’s generation who have become more normalised to long term renting.

"This bodes well where the ongoing health of the housing market, as it suggests that there is little sign of the buyer demand hopper running low anytime soon. With the level of new housing stock also failing to keep up, property values should remain buoyant, even if we do see the odd adjustment every now and then.”

Back to News Articles