'Property Attachment’ theory

Posted on Sunday, June 18, 2017

Research from My Home Move covers the phenomenon of ‘Property Attachment’ and looks at why 43% of UK homeowners have experienced a sense of ‘sadness, grief or loss’ after moving house.

According to the research, 1,000 UK homeowners were asked about their feelings relating to the property they own and 62% said they felt an immediate sense of ‘dread or nervousness’ at the thought of selling up.

This combination of feelings is most acutely experienced by those aged 45+ (av.65.5%). In comparison those aged between 18 and 34 were the most ‘excited or happy’ at the thought of selling their property, averaging 30% of respondents.

Doug Crawford, CEO of My Home Move, had this to say: “There has been talk across the market, for a number of years, regarding the lack of housing stock and the need for people to downsize to free up family-sized homes. But what hasn’t been discussed before is the emotional attachment people have to their homes.

These buildings represent much more than bricks and mortar, they are the places where memories are made and as such hold enormous emotional value. Through our findings we know that the thought of selling these homes for a significant percentage of homeowners, especially among those who are in the ‘downsizer’ age category, bring a sense of dread – and as such, it is not surprising that they would rather stay put than face the emotional upheaval they envisage.”

When asked what they value most about their current home, a third (34%) of the homeowners surveyed stated the memories made there, closely followed by the location (21.5%) and their garden (13%). Actual features of the building or specific rooms within the home ranked the lowest.

Commenting further, Doug Crawford said, “Having investing years in their current property, financially and emotionally, it is understandable that home movers and downsizers are not prepared to ‘settle’ for the wrong kind of home – something which is evident from the attachment they feel. As such, this represents an opportunity for the industry to realise this issue and develop new, person-centred, approaches to help people move. ”

Regional breakdown

When analysed regionally, homeowners in Scotland and the South East are the most reluctant to sell their property, with both areas showing above national average percentages regarding ‘nervousness or dread’ (69.3% and 63.5% respectively).

In comparison, homeowners in Wales are the most excited to sell their homes, within 23% expressing this sentiment, closely followed by those in London, the North West, Northern Ireland and the East Midlands, which all rated over 20%.

Property professionals’ opinion

In a separate My Home Move survey of UK estate agents, ’property attachment’ divided the respondents, with 39% believing it can affect homeowners, while 46% disagree.


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